Breaking the Silos: Connecting Underwriting and Marketing

Silos Break: Underwriting-Marketing Integration - Trust Science

Marketing professionals in any industry are inundated with segmentation variables and reports that enable them to develop optimized campaigns to drive results. Segmentation is critical for marketers to identify the leads that have the highest propensity to buy and craft offers that are targeted at each segment. However, conventional metrics available in most segmentation providers […]