Trust Science and Conecta Marketing Group Partner to Help Lenders Find Invisible Prime™ Prospects

July 09, 2024 - Palo Alto, California

The partnership powers lenders with risk-intelligent marketing capabilities, powered by the Trust Science and Conecta platforms
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Trust Science®, a loan applicant sourcing, screening and decisioning platform, and Conecta Marketing Group™, a digital marketing and communications platform, announce their strategic partnership. Trust Science’s AI-powered credit decisioning platform will enhance Conecta’s unified marketing platform to enable clients to find Invisible Prime™ prospects and gain a competitive edge, combining industry-leading credit assessment capabilities with a comprehensive suite of digital communications and marketing tools.

“Trust Science’s robust, data-driven platform is proven to help lenders like our clients to identify Invisible Prime™ borrowers,” said Andres Huertas, Founder & CEO of Conecta Marketing Group™. “A collaboration between our two companies to help lenders expand their offerings and improve conversions was just the next natural step to take. Working together we can help lenders to take more control of client acquisition.”

Conecta Marketing helps lenders and dealers bring to light the “invisible” prospects by integrating the use of digital communication channels to complement their current marketing efforts. Lenders that have never used digital communications to engage with customers and prospects have a huge segment of their ideal customer base that is completely “invisible” to them, resulting in approximately $3 billion dollars in missed opportunities per year that are unlocked by adopting a comprehensive approach that includes digital marketing to unlock potential customer interactions and revenue streams.

The addition of Trust Science to Conecta enables lenders to offer a more seamless customer acquisition experience with pre-qualification and pre-approval capabilities, bringing to bear the full credit decision (including rate, loan amount, payment, and term) in seconds with its advanced, AI-powered credit decisioning solutions.

“Andres and the team at Conecta Marketing offer a depth of digital communications and marketing expertise that is often unattainable by many lenders,” said Evan Chrapko, Founder & CEO of Trust Science. “We believe that the combination of our capabilities will allow lenders to truly capture and better serve their digital customer segments, and Conecta’s digital communications ecosystem will further enhance the value of the Trust Science platform to lenders seeking to improve their digital customer experience.”


About Conecta Marketing Group

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Conecta Marketing Group LLC specializes in helping lenders and auto dealers to enhance their offerings in the Hispanic market using traditional and digital marketing strategies, including tools that integrate multiple digital communication channels (SMS, Email, Chatbots, GBP, Meta-FB/IG, WhatsApp, TikTok, LinkedIn) and several traditional and digital media platforms allowing clients to manage their multiple social media accounts from a single touchpoint; in addition, Conecta has deep knowledge in financial services and offers consulting services for lenders in the areas of originations operations, customer acquisition, digital marketing strategy, funding operations, client and dealer acquisition and management and new product launches.

About Trust Science

[email protected]

Trust Science® revolutionizes lending with its Credit Bureau+™ SaaS, a pioneering Invisible Prime™ and Hidden Prime™ FinTech solution that accurately identifies risk-appropriate borrowers for banks, consumer finance firms, and securitization entities/ABS investors. Its mission is to empower deserving individuals to access the financial opportunities they merit. An AI/ML-powered platform delivers superior decisions, significantly boosting lenders’ bottom line with risk-adjusted ROIs as high as 201x and substantial increases across key financial metrics. By mitigating lending risk and extending financial inclusion, Trust Science drives economic mobility, particularly for systemically excluded, thin-file, and ‘no hit’ applicants. Trust Science is deeply committed to compliance with global consumer protection and privacy regulations while integrating productionized Statistical Learning via a scalable MLOps platform, coupled with unique Smart Consent™ technology for ethical data acquisition. Backed by 60+ patents and trademarks across 19 countries around the world, Trust Science is helmed by a visionary leader recognized alongside industry giants. The Trust Science impact is underscored by inclusion in the Global Impact 200 and different rankings of the fastest-growing companies globally.

Trust Science®, Credit Bureau 2.0® and Troo® are trademarks that are exclusively registered to Inc. by the U.S. Patent & Trademark Office. Other trademarks of Inc. include Credit Bureau+™, Six°Score™, Hidden Prime™, Invisible Prime™, Credit Bureau 3.0™, Credit Bureau 4.0™, Personal Credit Bureau™, Personal Data Vault™, Auto Six°Score™, Auto Bureau™, Auto Credit Bureau™, Rating Agency 2.0™, Rating Agency 3.0™, Cashflow Bureau™, Cash Flow Underwriting™, Smart Consent™, One Touch Lending™, Lead to Loan™, Lender in the Cloud™, Anna™, Anna the Virtual Loans Officer™, FlowBuilder™, Fl°wBuilder™, GenIE™, Banking GenIE™, Income GenIE™, FCRA-Compliant Insights From Lead to Loan™, Go Beyond the Bureau™, Fixing the Credit Catch-22™, Find Invisible Primes™, Finding Primes in Your Declines™, Lulu™, LuLu the Lead Source’ress™, My Personal Bureau™, and Helping Lenders Find Great Borrowers™. Trust Science acknowledges and appreciates the support of numerous funders and supporting partners, including Alberta Innovates, IRAP, CanExport, Trade Commissioner Service, Employment and Social Development Canada, the Alberta Export Expansion Program, Plug and Play, and Connection Silicon Valley.

Trust Science acknowledges and appreciates the support of numerous funders and supporting partners, including Alberta Innovates, IRAP, CanExport, Trade Commissioner Service, Employment and Social Development Canada, the Alberta Export Expansion Program, Plug and Play, and Connection Silicon Valley.

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