Direct Marketing

Implementation Guide

Campaign Performance

Trust Science has helped lenders:

● Reduce their average cost per funded loan by nearly 80%
● Increase their average loan amount by over 25%
● More than double their response rates
● Convert a struggling channel to become over 70% of new originations
● Reduce first payment default by an average of 14.5%

In other words, Trust Science books more deals with less risk at a lower cost.

Onboarding

With Trust Science’s turnkey service, we’ll handle getting all of your criteria, data, and mail providers set up and ready for your first campaign.

Validate contracts
Validate mail/flyer
Mailhouse connection establishment
Setup preliminary filters

Execution

Leverage our proprietary SixScore™ and PropensityScore™ for a multi-data source, 360° view of risk and propensity for maximum conversion, backed by our team of data scientists and consultants.

Utilize SixScoreTM and PropensityScore™ for data analysis and 
risk assessment
Apply rules and finalize the selection of prospects through consulting
Mailhouse initiates the mailing process

Post-campaign

Get comprehensive, transparent campaign performance reporting and work with our team to optimize strategies and make improvements each campaign.

Generate a comprehensive campaign performance report
Evaluate the campaign’s performance and identify opportunities 
 for optimization
Consider the feasibility of repeating the campaign based on the 
 evaluation and optimization results

Get Access to Our Detailed Implementation Guide

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